About Urban Food Tech

Food knowledge meets operational discipline

A Mumbai-based food & beverage consulting and hospitality solutions company built to simplify how food businesses are planned, launched, operated and scaled.

Company Overview

From concept to scale, we work across the entire journey

Urban Food Tech, also known as UFT, is a food and beverage consulting and hospitality solutions company based in Mumbai, India. UFT helps restaurants, cafés, cloud kitchens, QSR brands, bakeries, food courts, hospitality businesses and food entrepreneurs build stronger, more scalable and more profitable food businesses.

UFT works across the complete food business journey — from concept development, menu engineering, licensing facilitation, kitchen planning, design & build support and project execution to SOP creation, staff training, hygiene systems, audits and operational excellence.

The company was created with a clear purpose: to simplify the way food businesses are planned, launched, operated and scaled.

Positioning Statement

Urban Food Tech helps food businesses launch better, operate smarter and scale faster through menu engineering, food consulting, licensing facilitation, design & build support, SOPs, training, audits, kitchen planning and operational excellence.

Who We Are

Practical, execution-led — not just advisory

Urban Food Tech is led by experienced hospitality and food service professionals with strong backgrounds in restaurant operations, QSR scaling, cloud kitchens, café formats, staff training, menu planning, audits and operational excellence.

Two sides of the food business

UFT understands both the creative side of food, menu and concept development, and the commercial side of cost, speed, consistency, training, systems and profitability.

Built for real operating environments

The company is built with a practical, execution-led mindset. Instead of working only as advisors, UFT focuses on creating solutions that can be implemented by outlet teams, kitchen teams, managers and founders on the ground.

The Problem We Solve

Running a food business in India is complex — we make it simpler

Many founders and operators deal with fragmented vendors, unclear concepts, weak SOPs, inconsistent food quality, licensing complexity, high manpower dependency, poor menu profitability, hygiene gaps and a lack of operational discipline.

Urban Food Tech addresses these challenges by combining hands-on hospitality experience, food consulting, operational systems and technology-led thinking.

What changes when you work with UFT

  • Clearer business and menu direction before launch or expansion
  • Standardized recipes, SOPs and kitchen processes
  • Better menu profitability through food cost and product mix analysis
  • Improved team capability through practical training modules
  • Stronger hygiene, FSSAI orientation and audit readiness
  • Licensing and compliance facilitation through an expert network
  • More structured operations for multi-outlet and franchise-led growth
Our Approach

A structured but practical, five-step process

Designed around real business needs and on-ground implementation — not theory.

1

Understand the Business

Study the brand, menu, customer profile, kitchen setup, operating model and business goals.

2

Identify Gaps & Opportunities

Evaluate menu performance, process gaps, staff capability, hygiene standards, food cost, workflow and customer experience.

3

Build Practical Solutions

Create menus, SOPs, training modules, audit formats, kitchen plans and operational systems based on the business's actual needs.

4

Train & Implement

Work directly with the team so the solution is understood and implemented at outlet or kitchen level.

5

Review & Improve

Support review, feedback, corrections and continuous improvement so the business can scale with stronger systems.

Vision & Mission

Where we're headed, and how we'll get there

Vision

To become one of India's leading food business consulting and hospitality solutions companies, helping entrepreneurs and brands launch, operate and scale future-ready food businesses.

Mission

To simplify food business execution by providing practical consulting, strong systems, trained teams, technology-led thinking and execution-focused support to restaurant and hospitality businesses.

Why Urban Food Tech

Designed to be usable by the people who run the business

UFT brings together food knowledge, operations experience, project understanding and execution capability. Every recommendation is built for the people who actually run the kitchen, floor, outlet, delivery counter or franchise operation.

Stronger menus and better menu profitability

Improved food cost control and product mix clarity

Standardized recipes, SOPs and kitchen processes

Trained teams with better service and hygiene discipline

Licensing and compliance support through an expert network

Better audit readiness and operational control

Scalable systems for future expansion

Improved customer experience across dine-in and delivery

Leadership

Co-founded by hospitality professionals who've run the floor

Urban Food Tech is co-founded by Sandeep Goel and Ajinkya Gore, both hotel management professionals with senior leadership exposure, operational depth and hands-on execution experience across food service formats. Together, they bring practical industry knowledge across QSR, cloud kitchen, café and restaurant operations — with a focus on building scalable systems, improving customer experience and strengthening operational discipline.

Sandeep Goel

Co-Founder
sandeep@urbanfoodtech.com

Ajinkya Gore

Co-Founder
ajinkya@urbanfoodtech.com

Let's build a stronger food business together

Whether you're launching, fixing operations, or planning to scale — UFT can help you get there with practical, execution-ready systems.

Get in Touch See What We Do